Sunday, January 19, 2014

10 Logo Fails of World Famous Companies



First of all – I’m not going to include logos based on my personal dislikes, for example “Pepsi” logo redesign for 1 million dollars, „Google” logo itself and others that I’m confident can be better for sure. Anyway many world famous companies don’t have great logos – they have huge advertising money that has made their logos well-known. But this post is going to be about actual logo and branding mistakes, which are not a question of „taste”. Before you start, take a look at my previous post: 6 Rules To Reach Effective Logo Design


1.Tommy Hilfiger – Simple Doesn’t Always Mean Versatile

I’m sure that just a few little upgrades can make it perfect, but right now - it is what it is. So simple, yet so many different versions to get it work for all the situations.

2. Garnier

I don't get it. Why they still use photography instead of professional, realistic vector illustration to get it work for any advertising situation.

 3. Discovery Channel

As you can see here: http://logos.wikia.com/wiki/Discovery_Channel from 1985-1987 and 1987-1995 they’ve included the one color versions for a preview, but there is none further once they chose the photorealistic world to be so realistic that it’s actually a real photography of an Earth. Starting from 2008 it gets a bit better, because it’s an illustration, but still it does not work in one color.

 4. FIFA

5. Rama margarine


6. Blue Print


7. London 2012 Olympic Games


8. NASA (logo that's known as "The Meatball")

NASA has also one other logo version - completely different from this, known as the "The Worm" with red typo and no symbols involved.

9. GAP

10. Companies that got famous most probably of their logo


It’s completely fine and necessary to create many versions of the logo – colored for the web and print, few color version for embroidery, one color version for engravings and other needs (for more details read "6 Rules To Reach Effective Logo Design"). But many large companies are forced to get rid of some important details of their branding and to cut off some parts of their logo to achieve the one color version for example. Mostly, they just get rid of the logo itself and leave the typo. Of course it’s a way to solve the situation, but why it went that way if they had the chance to make it perfect at the beginning? That’s a mystery for me.
 
This post is my subjective opinion based on professional logo rules. You are welcome to share your own opinion or add more examples in the comment section below!

31 comments:

  1. Charlene... you are missed... even if I have never met you here on Earth... you will always be in my life. logo design

    ReplyDelete
    Replies
    1. When designing a logo, consistency should be sustained so that it is very simple to influence the human brain. It must be significant and effortlessly recognizable as a emblem to stay in the minds of potential clients.
      logo design

      Delete
  2. Likes enormously improve the acceptance from the web page and along with the proper selection depend; lots of people might be drawn to your account. buy likes for instagram The corporations that provide these providers, will supply you with non-automated or robotic likes and provide you with real Instagram likes. The nice issue concerning this is the fact they might be immediately shipped in your account which implies you do not have to attend that considerably. And when you're a enterprise, soaring your Instagram likes will probably be efficient.

    ReplyDelete
  3. Hello there great along with different pots. i just especially ecstatic that will located it. it consists of more effective understanding. i've got study from it.Nice knowledge people present here. kudos pertaining to passing time about it. Logo Design Logo erstellen Logo kaufen

    ReplyDelete
  4. 10 Logo Fails of World Famous Companies
    Thanks
    Logo kaufen

    ReplyDelete
  5. Logo is the best part to describe the companies and brand name.We could remember the name with the help of that logo design.So only every business should have the unique design of logo.
    Web Design Company | Website Development Companies

    ReplyDelete
  6. I am a student learning the art of logos and I have to say that was an eye opener with a belly giggle. Thank you so much for sharing. I have bookmarked your site for future inspiration ;)

    ReplyDelete
  7. An effective logo design must be memorable. You have maximum time of 2 seconds for your potential client that he/she will spare to look at your logo.Thanks for sharing.
    best logo design service

    ReplyDelete
  8. The information in your post is really wonderful. I really like the information which you have shared.

    Website And Graphic Design Agency | Logo Designer In Singapore

    ReplyDelete
  9. Excellent blogs. I really appreciates with your article. thanks for sharing this blog.

    Corporate Branding Company | Website Design Firm

    ReplyDelete
  10. Hi,
    I am looking for best logo design tips to make my website effective. These all tips are valuable for my website i can implement and use it on my next webite framework.

    ReplyDelete
  11. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing.
    Signature:
    download descargar facebook gratis para Android celular and download free descargar facebook apk en español, descargar facebook plus , descarga facebook

    ReplyDelete
  12. It covers everything, Love the way you’ve structured the article. I am sure you are the best blogger,Informative and helpful article.

    If you are looking for web design visit to One Logo Design you will get reliable website design services that can make your business more prominent and give users the best website experience at best prices.

    ReplyDelete
  13. Thank you for sharing valuable information. Nice post. I enjoyed reading this post.
    Signature:
    download baixar facebook movel, Facebook movel, baixar facebook movel. Facebook chat, baixar whatsapp gratis, fazer o download baixar whatsapp para Android, iPhone. Últimas Facebook

    ReplyDelete
  14. I agree with the post. The technology to do something like this is almost science fiction. Please tell me this is a bad dream and it'll go once I wake up again.

    ReplyDelete
  15. All the fields, in which a company is trading, are represented in a single logo.Logo design

    ReplyDelete
  16. Are you looking for an eye catching logo design or interactive web design? If yes, then look no further than Outright Logos.

    ReplyDelete
  17. Getting a good company logo should be considered by a start up company. Having this would not just help the company get recognized easily but it will also help them rank up like online with Google getting the image indexed. uk logo design

    ReplyDelete
  18. Cool Runnings Found your site from a friends Facebook link, Heavy Weights | Rookie of the Year it seems that you have growing fanbase and I now understand why Super informative article, thanks a million. Best Action Movies

    ReplyDelete
  19. I really like your post, thanks for sharing this post with us. about . professional logo design companies

    ReplyDelete
  20. Thank you for sharing this article, it is great info provide me. visit best leading
    logo design service

    ReplyDelete
  21. There are things I can not understand but I will learn it. I think nothing is too late. Then I realized that I had improved a lot.
    http://colorswitchplay.com

    ReplyDelete
  22. Really useful & helpful information, which you have shared. This details is awesome. Please Visit:

    logo design dubai
    web designers dubai
    graphics designing company in dubai

    ReplyDelete
  23. I was very impressed by this post, this site has always been pleasant news. Thank you very much for such an interesting post. Keep working, great job! In my free time, I like play game: mutilateadoll2game.com. What about you?

    ReplyDelete
  24. I know there will be many difficulties and challenges but I am determined to do it. If it does not succeed then it will be a lesson for me as well
    catmario4.com

    ReplyDelete

Feel free to comment!