tag:blogger.com,1999:blog-17785414339315525532024-03-29T02:20:53.457-07:00Graphic Design Articles by UrbanPicture.netUrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-1778541433931552553.post-56577458867285190852016-10-04T15:05:00.002-07:002016-10-04T15:05:32.435-07:00Major Portfolio UPDATEAģentūras mājas lapa papildināta ar vairāk nekā 200 JAUNIEM mūsu darbiem! Ja neinteresē, <a href="http://www.urbanpicture.net/portfolio-lv.html" target="_blank">spied šeit!</a><br />
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We have updated our portfolio with more than 200 of our new designs and ad campaigns. If you are not interested, <a href="http://www.urbanpicture.net/portfolio-lv.html" target="_blank">press here!</a><br />
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<tr><td style="text-align: center;"><img alt="Logo designs, ad campaigns, corporate idenities, everything from A to Z!" border="0" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuy5RqL1diwfgkBqz5E5JVW0W6dTyx-VOon1NI6SewWwbJAzHpiAWGVKnwpohfJs4XF-sIJveDIxkPaMHurl8kEsMxQ5joqtSSM6u3uFMG4ixWA86cjDDHJp2dnnDH6UGAn_CfAEhMT83j/s640/post_eng.jpg" style="margin-left: auto; margin-right: auto;" title="Logo designs, ad campaigns, corporate idenities, everything from A to Z!" width="640" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.urbanpicture.net/">www.UrbanPicture.net</a> portfolio updated with lots of new finished projects.</td></tr>
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UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com8tag:blogger.com,1999:blog-1778541433931552553.post-6251008587469490512016-10-04T10:31:00.003-07:002016-10-04T10:32:07.278-07:00We are growing!<br />
Mēs augam un attīstāmies! Radošo karaspēku papildina trīs jaunas sejas. <a href="http://www.urbanpicture.net/par.html">Iepazīsties!</a><br />
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We are growing and so is the count of our satisfied customers! <a href="http://www.urbanpicture.net/par.html">Meet the new faces of our </a><br />
<a href="http://www.urbanpicture.net/par.html">creative force!</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhypNLAiz1D4SEMunYD9QA5OWvtryVjjHdR16KrFP780TQywDaRZg53fMels2lBLeShbKsSNQ82xSSu-6Qd-AIiDVgnKZVIK4atVBjpsdiBn6OUO5gsjeQjhyBv_B2T3q_woZ3oo497hyphenhyphenHB/s1600/fb_team_post_rudolfs.jpg" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhypNLAiz1D4SEMunYD9QA5OWvtryVjjHdR16KrFP780TQywDaRZg53fMels2lBLeShbKsSNQ82xSSu-6Qd-AIiDVgnKZVIK4atVBjpsdiBn6OUO5gsjeQjhyBv_B2T3q_woZ3oo497hyphenhyphenHB/s1600/fb_team_post_rudolfs.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIVg1jbi6fEE20aNmOKQ0xY_3rr8aRfj0R5TkRRR38HPD6FeEp0BYLr8mALvLDYaTsBS0v-qHjhC4dbdmJrqi_s4advF_GBciFn_z1OIg6Y1hRe4gnm4tNf2TU9D5IQxgFZX4qaQgnOH5K/s1600/fb_team_post_elina.jpg" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIVg1jbi6fEE20aNmOKQ0xY_3rr8aRfj0R5TkRRR38HPD6FeEp0BYLr8mALvLDYaTsBS0v-qHjhC4dbdmJrqi_s4advF_GBciFn_z1OIg6Y1hRe4gnm4tNf2TU9D5IQxgFZX4qaQgnOH5K/s1600/fb_team_post_elina.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZg1mRNAnLyAI4a_C_fJMRop0-xpFwhW6NK6SeTLEeLnEODdPtB5JBnjKlDKipM8U4-ZHbB_NnPzJGIHQ8lavGzHvSCbMxlh-EF0gPsxC3naJQh10z6oAmtxBdzZTXIZxd4GKd3OqFXpP_/s1600/fb_team_post_dima.jpg" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZg1mRNAnLyAI4a_C_fJMRop0-xpFwhW6NK6SeTLEeLnEODdPtB5JBnjKlDKipM8U4-ZHbB_NnPzJGIHQ8lavGzHvSCbMxlh-EF0gPsxC3naJQh10z6oAmtxBdzZTXIZxd4GKd3OqFXpP_/s1600/fb_team_post_dima.jpg" /></a></div>
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<br />UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com297tag:blogger.com,1999:blog-1778541433931552553.post-27280255699252801742015-11-29T09:29:00.001-08:002016-11-02T14:33:07.842-07:00Firmas stila radīšana reklāmas un dizaina aģentūrā “UrbanPicture.net”<div class="separator" style="clear: both; text-align: justify;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Vispirms loģisks jautājums – kāpēc firmai vispār būtu nepieciešams kvalitatīvs stils? Par to ir rakstītas grāmatas, un nevienam mūsu komandā nepatīk gari ievadi, tāpēc atbilde uz jautājumu slēpjas vienkāršā pretjautājumā: </span></div>
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<span style="color: #45818e; font-family: "arial" , "helvetica" , sans-serif;">Kurā no veidoliem attēlā redzamais uzņēmums dveš lielāku uzticību un spēj piesaistīt nesalīdzināmi kuplāku skaitu klientu?</span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Atbilde ir skaidra un aptauja būtu lieka. Ķeramies ragam pie vēršiem! Pirmais un galvenais firmas stila izstrādes posms ir logo dizains. Uz tā pamata tālāk tiek būvēts viss pārējais uzņēmuma vizuālais noformējums.</span></span></div>
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<span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #45818e;">1. Solis:</span> Klienta vēlmju noskaidrošana (vienkāršas jautājumu formas aizpilde)</span></span></h2>
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<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Reklāmas un dizaina aģentūra UrabanPicture.net</span></span></i></td></tr>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Lai radītu nevainojamu logo dizainu, mums
nepieciešams noskaidrot gan Jūsu personīgās vēlmes, gan visu informāciju par
Jūsu uzņēmumu (nosaukums; darbības sfēra; konkurenti; kādas vērtības vēlaties,
lai logotips pauž utml.). </span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Uz šiem un dažiem citiem nepieciešamajiem
jautājumiem varat atbildēt, aizpildot nelielu jautājumu formu mūsu mājas
lapā </span><a href="http://www.urbanpicture.net/" target="_blank"><span style="color: #45818e; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>www.UrbanPicture.net</b></span></a><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span class="MsoHyperlink"><span style="color: windowtext; text-decoration: none; text-underline: none;">, </span></span>vai, ja vēlaties savas vēlmes izstāstīt
klātienē, to droši varat izdarīt arī uz vietas mūsu ofisā Skolas ielā 9, Rīgā.
Pirms tikšanās lūgums sazināties ( <span style="color: #45818e;">+371 2577 555 0</span>, <a href="mailto:UrbanPicture@gmail.com"><span style="color: #45818e;">UrbanPicture@gmail.com</span></a>),
lai precizētu pieejamos laikus. Paldies!</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Mēs rūpīgi iepazīsimies ar visu iegūto
informāciju, atsūtīsim precīzas izstrādes izmaksas, kā arī paredzamos izpildes
termiņus. Atkarībā no Jūsu projekta apjoma un budžeta, kādu esat gatavi atvēlēt
dizaina izveidei, pie logo konceptu radīšanas strādās 1-4 profesionāli
mākslinieki.</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Kad viss nepieciešamais info ir noskaidrots, sākot darbu, standartā lūdzam
apmaksāt iemaksas rēķinu (50% no summas)<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">.</span></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">2. Solis:</span> Analīze</span></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixZ1BFTSHe1ZLc3OMvyeYzp3wWltHvJlXokGdkT1I2n2EcpXF_xJOdK8rAHkl5ix5p1tzWhFZXvS-hXduFvL-VByQFg4sI5jO4eS41TkY8PmOTX8J3aSTaWTqNt19nOPEqsNa1t-DypH8V/s1600/2.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Logo uzdevuma analīze" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixZ1BFTSHe1ZLc3OMvyeYzp3wWltHvJlXokGdkT1I2n2EcpXF_xJOdK8rAHkl5ix5p1tzWhFZXvS-hXduFvL-VByQFg4sI5jO4eS41TkY8PmOTX8J3aSTaWTqNt19nOPEqsNa1t-DypH8V/s1600/2.jpg" title="Logo uzdevuma analīze" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: x-small;"><i>Analīze būvuzņēmumam SIA "Accent Būve"</i></span></span></span></td></tr>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Šis ir ļoti svarīgs posms logo veidošanas
procesā, kas nodrošinās to, lai izstrādātais rezultāts atbilst mērķauditorijai,
atšķiras un labā nozīmē izceļas uz konkurentu fona, kā arī pauž galvenās
uzņēmuma vērtības un filozofiju.</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Tiek izanalizēti arī galveno konkurentu firmas
stili un logo, īpaši atzīmējot plusus un mīnusus. Tas ne tikai ļauj noskaidrot
šos veiksmīgos un neveiksmīgos dizaina piemērus, bet nodrošina arī tos svarīgos
punktus, no kuriem dizaina veidošanas gaitā mums obligāti jāizvairās, lai
nerastos manāmas līdzības ar Jūsu uzņēmuma konkurentiem.</span></span><br />
<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><o:p></o:p></span></span><br /></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">3. Solis:</span> Iedvesma</span></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizeEfVlSrLvcr8Io0ao7ygSGExKnUBKx58EkDfqV37hsgVSnWqE2d7Ia5FYK-nrAfSGi26mSzvCtdsUcU9JR64I6MNNC-TAuO3aZzvJXEhKSo0Xy700QlfvewB0kDhro5Kl91KU3CN6L3Z/s1600/3.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Iedvesmas smelšanās" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizeEfVlSrLvcr8Io0ao7ygSGExKnUBKx58EkDfqV37hsgVSnWqE2d7Ia5FYK-nrAfSGi26mSzvCtdsUcU9JR64I6MNNC-TAuO3aZzvJXEhKSo0Xy700QlfvewB0kDhro5Kl91KU3CN6L3Z/s1600/3.jpg" title="Iedvesmas smelšanās" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Iedvesmas smelšanās</span></span></i></td></tr>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Šis solis pavisam organiski seko uzreiz aiz tikko minētā
un tad attīstās vēl plašāk. Par piemēru šajā rakstā ņemsim mūsu draudzīgo un
patstāvīgo klientu “Accent Būve”. Iepriekšējā solī (analīzē) mēs izpētījām
tādus viņu konkurentus, kā “Skonto Būve”, “Re&Re”, “Reabuve.lv”,
“Metali.lv” un vairākus citus, pārsvarā atzīmējot visu, no kā jāizvairās un
piefiksējot arī dažus pozitīvos faktorus. Savukārt šī trešā soļa sakarā mēs
vārda tiešā nozīmē aplūkojam tūkstošiem logo piemērus no logo grāmatām un interneta
resursiem saistītajās industrijas nozarēs, lai saprastu kādas krāsas, fonti<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">, </span>stils un tendences bū<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">s</span> piemērotāk<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">ās un veiksmīgākās</span> konkrētā uzņēmuma logotipam.</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Tiek aplūkotas arī neskaitāmas fotogrāfijas.
Ja šī kompānija ir būvuzņēmums, mēs apskatām pieejamās realizēto būvobjektu
fotogrāfijas. Ja tas ir mēbeļu ražotājs, tad iedvesmu meklējam gan viņu
paveiktajos darbos, ja tādi pieejami, gan skaistu mēbeļu fotogrāfijās interneta
resursos. Ja tas ir kas specifiskāks, teiksim, uzņēmums, kas nodarbojas ar
sporta deju pasākumu organizēšanu, mēs veltām ilgu laiku, lai pētītu attēlus un
video no dažādām sporta deju sacensībām, piefiksējot, kādas ir vizuāli
pievilcīgākās pozas, gaismas, kompozīcija utml., lai kādā no konceptiem to
varētu mēģināt veiksmīgi un stilizēti ietvert.</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Iedvesma ir ļoti interesants process, kas
dizainera prātā darbojas visā dizaina tapšanas gaitā. Pat neliela un pilnībā
nesaistīta vizuāla detaļa var būt par neparedzamu, radošu domu<span style="color: red;"> </span>“ķēdi”.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">4. Solis:</span> Skiču radīšana</span></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsB-0sIMsQTDCel8Wk_Dh3_KCGw-3a8MUTBTEftVW4k0-58C74mQvj3zZTfRyly9h4Uea8aR-mJy7WIy4KHDjiEbiiJW4Ocbw8pMeo52LsXNsaVQZgTfonbzsBSBnRDyi3vlb1cIxLl3xz/s1600/4.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Logo dizaina skices" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsB-0sIMsQTDCel8Wk_Dh3_KCGw-3a8MUTBTEftVW4k0-58C74mQvj3zZTfRyly9h4Uea8aR-mJy7WIy4KHDjiEbiiJW4Ocbw8pMeo52LsXNsaVQZgTfonbzsBSBnRDyi3vlb1cIxLl3xz/s1600/4.jpg" title="Logo dizaina skices" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">SIA "Accent Būve" radītās logo dizaina skices</span></span></i></td></tr>
</tbody></table>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Balstoties uz visiem trim iepriekš aprakstītajiem soļiem
(klienta vēlmēm, veikto analīzi un iedvesmas materiālu ieguvi), tiek radītas
neskaitāmas skices. Šis ir posms, kur radošums spēlē vislielāko nozīmi visa
procesa gaitā. Domu lidojums ir pilnīgi brīvs, un šajā solī mēs neierobežojam nevienu
mūsu mākslinieku konkrētā formātā… lai doma neaizlidotu :) Skices tiek veiktas
gan uz baltiem papīriem, gan skiču kladēs, datoros, uz salvetēm, plaukstām,
tāfeles, pat vien tekstuāli detalizētas telefonos. Tās var būt pilnas ar aprakstošu
info, apvilktām detaļām, bultām un domu kartēm. Tāpēc klientiem darbu šajā
stadijā vēl neatrādām, tās saprotam un vizuāli uztveram vien mēs paši :) Aiz
vienas ātras un nelielas skices var slēpties stundām ilgs tapšanas un domu process.
</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Katra skice tiek balstīta uz visiem 6 efektīva
logo izstrādes pamatprincipiem, vairāk par to varat izlasīt mūsu rakstā (angļu
valodā): <b>“</b><a href="http://urbanpicturenet.blogspot.com/2013/04/perfect-best-effective-logo-design-rules-principles.html" target="_blank"><b>6 RULES TO REACH EFFECTIVE LOGO DESIGN</b></a><b>”</b></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">5. Solis:</span> Konceptu radīšana un atlasīto skiču izstrāde datorgrafikā</span></h2>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr-2d_cahPPPWhZ_TgPFxIxuzR8h9gThhmbHWmxYg62ww867cYnyp9l8GWXWXs5leH-gCFeH8hkAcKh5ICiI9oTfKOAlAqfo8ngmCl43BQ5aFA8tKLXM6xBR6yYVsKBrP4h6ggr19TTFA4/s1600/5.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Logo skiču radīšana datorgrafikā" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr-2d_cahPPPWhZ_TgPFxIxuzR8h9gThhmbHWmxYg62ww867cYnyp9l8GWXWXs5leH-gCFeH8hkAcKh5ICiI9oTfKOAlAqfo8ngmCl43BQ5aFA8tKLXM6xBR6yYVsKBrP4h6ggr19TTFA4/s1600/5.jpg" title="Logo skiču radīšana datorgrafikā" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><i><span style="font-size: x-small;">Logo skiču izstrāde datorgrafikā</span></i></span></td></tr>
</tbody></table>
</span></h2>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Atkarībā no projekta apjoma skices veido 1-4
mākslinieki, katra redzējums ir oriģināls un rezultātā radošais direktors
apstiprina veiksmīgākās idejas, kuras tālāk tiek vēl pilnveidotas un attīstītas
visās iespējamās variācijās un visbeidzot labākais variants radīts
datorgrafikā. Standartā šādi izstrādājam vismaz 5 pilnībā atšķirīgus konceptus.
<o:p></o:p></span> </span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">6. Solis:</span> Atkāpe</span></h2>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTDVpRe46p1UBFwTlsXY0olKzG0BlKXs5BVOeEfRNqK4CPxjx-OxfaXMfOK3bptvmJXSBI8vaB2mnm2SfAcuJ9yf5RU77FPwYR8r5TTyQtrkrQir2DGCN6iJJkT9gETj7_DnLumEhsG6Aw/s1600/6.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTDVpRe46p1UBFwTlsXY0olKzG0BlKXs5BVOeEfRNqK4CPxjx-OxfaXMfOK3bptvmJXSBI8vaB2mnm2SfAcuJ9yf5RU77FPwYR8r5TTyQtrkrQir2DGCN6iJJkT9gETj7_DnLumEhsG6Aw/s1600/6.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Visa procesa garumā svarīgi ir izanalizēt padarīto ar svaigu redzējumu</span></span></i></td></tr>
</tbody></table>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Ilglaicīgi strādājot pie viena konkrēta
projekta, ļoti svarīgi ir atrast laiku nelieliem pārtraukumiem, lai, “atnākot
atpakaļ”, padarīto varētu vēlreiz izanalizēt ar svaigu skatu, pat ja pie
projekta strādā vairāki mākslinieki un viedokļi tiek apmainīti. Tas ir gluži,
kā smaržu veikalā pēc 10 dziļi ieelpotiem aromātiem pārdevējam palūgt kafijas
pupiņas, ko pasmaržot, vai arī uzpūst izvēlētās smaržas uz papīra loksnītēm un sajust
to aromātu atkārtoti pēc neilga laika. Visa ideja ir atpūtināt prātu un
nomainīt fokusu - pievērsties citiem projektiem un pēc tam vēlreiz aplūkot
konkrēto, “pārbaudīt” šos jau radītos dizainus ar jaunu un svaigu redzējumu,
lai pārliecinātos, ka tik tiešām viss ir nevainojami un nevienu detaļu nav
nepieciešams mainīt. Ļoti reti, bet arī pieredzējušu mākslinieku un dizaineru
darbā rodas situācijas, kad pie kāda no konceptiem ir strādāts ievērojami ilgu
laiku līdz pat mazākajām detaļām, kas prasījušas neskaitāmas stundas, taču šis
“6.solis” var likt redzēt lietas skaidri. Jābūt stingram raksturam, lai to
pieņemtu un saprastu, ka diemžēl veltītais darbs šim kādam konkrētajam
konceptam ir bijis lieks un, ja mums tas nešķiet veiksmīgs, klientam to neatrādīsim.
Tas liecina par kvalitāti un profesionalitāti, jāprezentē ir tikai labākie darbi.<o:p></o:p></span></span></div>
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<span style="color: #45818e; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;">7. Solis: <span style="color: black;">Paraugattēlu izveide</span></span></h2>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJBQg14zWO9GWAMd_sKMjxbETpTdQEoK_83CITiKZHlXjr_zsWwm7MLfPxf658Vf4skJ2xXOEIrTKUkJSE6Iu2-IkZEBMptDYVfWOJXME9q3D6m4qP6I10keGmC7xHNGoulhBEcIzOGbv8/s1600/7.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Logo dizaina paraugattēls - logo apraksts un piemēri" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJBQg14zWO9GWAMd_sKMjxbETpTdQEoK_83CITiKZHlXjr_zsWwm7MLfPxf658Vf4skJ2xXOEIrTKUkJSE6Iu2-IkZEBMptDYVfWOJXME9q3D6m4qP6I10keGmC7xHNGoulhBEcIzOGbv8/s1600/7.jpg" title="Logo dizaina paraugattēls - logo apraksts un piemēri" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Šāds ir mūsu standarts logo konceptu paraugattēlu veidošanā</span></span></i></td></tr>
</tbody></table>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Šis posms pieder pie darba prezentācijas
sagatavošanas. Visi koncepti jau ir gatavi, bet nepieciešams vēl darbietilpīgs
laiks, lai ietvertu izstrādātos konceptus vizuāli baudāmos paraugattēlos,
atsevišķi aprakstītu, katra pamatdomu un filozofiju, kā arī dažos teikumos
ietvertu informāciju klientam par kopējo padarīto darbu (logo stilu, krāsām un
visiem secinājumiem, kas tika ņemti vērā no 1.-6.solim).<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">8. Solis:</span> Prezentācija un klienta atsauksmju uzklausīšana</span></h2>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD2ybfEvjbT4NwCLW9E6nct-8-DgKZNkSpAgkykvPeLh2cE2qmpoMh6cOufbkZmwqJEalIZj0E9ifPfvlFIvoAo7TZIzOBN413gDjyoVBOxp0TR-t8TPS8Srtc5J4-CowwqH8ej_-Zs49f/s1600/8.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Būvfirmas "AccentBūve" logo koncepti" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD2ybfEvjbT4NwCLW9E6nct-8-DgKZNkSpAgkykvPeLh2cE2qmpoMh6cOufbkZmwqJEalIZj0E9ifPfvlFIvoAo7TZIzOBN413gDjyoVBOxp0TR-t8TPS8Srtc5J4-CowwqH8ej_-Zs49f/s1600/8.jpg" title="Būvfirmas "AccentBūve" logo koncepti" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Rezultātā tika atlasīti un izvēlei piedāvāti 9 logo dizaina koncepti</span></span></i></td></tr>
</tbody></table>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Kad visas atlasītās un attīstītās skices
izstrādātas gatavos konceptos un paraugattēli sagatavoti, mēs tos nosūtām uz
klienta e-pastu. Rezultāta prezentēšana iespējama arī uz vietas mūsu ofisā, bet
pēc pieredzes – klienti visbiežāk piekrīt visu informāciju saņemt e-pastā, lai
to uzreiz ērti aplūkotu un pārsūtītu pārējiem kolēģiem, draugiem, ģimenes
locekļiem, kas nereti palīdz izšķirties, pie kura no konceptiem palikt. Ar gala
lēmuma veikšanu nesteidzinām un brīvi ļaujam klientam veltīt visu nepieciešamo
laiku “īstā” koncepta izvēlei.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">9. Solis:</span> Revīzijas (pēc nepieciešamības)</span></h2>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhknxZR4SoEsQxTgxCT3uXvpJSXZrY0mdQXPEpf2r4E6fYU2r801zsbhyphenhyphenXiYZpHI7OtXSKAf90MSWFviUYD63KwHLCMYnJ8ehS2yB9GLcbase4iEnSji-IO3_r_qDYp1COXSPNqPwjySWfX/s1600/9.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Logo revīzijas" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhknxZR4SoEsQxTgxCT3uXvpJSXZrY0mdQXPEpf2r4E6fYU2r801zsbhyphenhyphenXiYZpHI7OtXSKAf90MSWFviUYD63KwHLCMYnJ8ehS2yB9GLcbase4iEnSji-IO3_r_qDYp1COXSPNqPwjySWfX/s1600/9.jpg" title="Logo revīzijas" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-size: x-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Minimālas krāsu revīzijas + paraugi horizontālās versijas izvēlei</span></span></i></td></tr>
</tbody></table>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Nereti pirms sadarbības uzsākšanas cilvēki
mēdz vaicāt: “Cik labojumi tiks iekļauti cenā?” Diemžēl šis ir viens no
jautājumiem, kas, šķiet, ieciklējies no lētajām masveida logo dizaina lapām,
kas piedāvā "5 par 50 dolāriem" ar "5 labojumiem" utml. Tas
atstāj iespaidu, ka darbs, ko izstrādā dizainers ir "nepareizs" vai
"kļūdains", un tad nepieciešama "labošana". Mēs vienmēr
izstrādājam dizainus ar domu zem paša vizuālā tēla un katru no konceptiem un
skicēm pārbaudām visos iespējamos variantos līdz nonākam pie gala konceptiem,
tāpēc jau darba procesā mēs strādājam ar domu, ka revīzijām ir iziets cauri, un
tās vairs nebūs nepieciešamas. Protams, ja klients izsaka vēlmi pēc citas
krāsas, fontiem vai kādas minimālas izmaiņas izvēlētajā konceptā - tas ir
pilnībā saprotami, mēs piedāvāsim dažādas krāsu un fontu variācijas! Tātad - ja
nepieciešamas izmaiņas, tas ir operatīvi atrisināms, tiklīdz tas nepārsniedz
laiku, kas ietilpst norunātajā summā. Ja izmaiņas prasīs papildu darbu un laiku
ārpus minētās summas, pirms izmaiņu veikšanas laicīgi informēsim par konkrēto papildu
samaksu.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">10. Solis:</span> Gala failu nosūtīšana</span></h2>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3WYu8QC9HIE_OPon04fQVEAzLXsB6YsI8xemYq3ZSaoSWqtISNddYa7mdhjS2Hj_QxeL6K_5g92fgrizoK5VmbORzH8KuxORJh3EukcK_bU2NOroOv9LPCPH6uoQcytmFtp6IE8aniJIs/s1600/10.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Logo versijas un variācijas dažādām izmantošanas vajadzībām" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3WYu8QC9HIE_OPon04fQVEAzLXsB6YsI8xemYq3ZSaoSWqtISNddYa7mdhjS2Hj_QxeL6K_5g92fgrizoK5VmbORzH8KuxORJh3EukcK_bU2NOroOv9LPCPH6uoQcytmFtp6IE8aniJIs/s1600/10.jpg" title="Logo versijas un variācijas dažādām izmantošanas vajadzībām" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;">Gala faili ietver izvēlētā koncepta versijas visdažādākajām izmantošanas situācijām</span></span></i></span></td></tr>
</tbody></table>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Kad izvēle par gala konceptu ir veikta un
klients ir pilnībā apmierināts, lūdzam apmaksāt logo izstrādes summas atlikušos
50%. </span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Pēc tam 1-3 darba dienu laikā tiek sagatavoti
izvēlētā koncepta gala faili un nosūtīti uz klienta e-pasta adresi. Šis laiks ir
nepieciešams, lai konkrēto logo pielāgotu dažādām standarta izmantošanas
iespējām (vertikālā un horizontālā versija; vienas krāsas versija
lāzergravēšanai, zīmogiem utml. situācijām; dažu krāsu versija, kā paraugs
izšuvumiem; melnbaltā versija; izmantotie krāsu kodi; fonti un dažādas citas
logo versijas – tas viss atkarīgs no konkrētā koncepta, tā kompozīcijas un
toņiem).</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Līdz ar to klients var justies pilnībā droši
un nākotnē nav jāsaskaras ar nepatīkamām situācijām, kad pēkšņi nākas uzzināt,
ka konkrētais logo neder vai kaut kur nav izmantojams. (Vairāk par logo
izmantošanu lasi <b style="mso-bidi-font-weight: normal;"><a href="http://urbanpicturenet.blogspot.com/2013/04/perfect-best-effective-logo-design-rules-principles.html" target="_blank"><span style="color: #45818e;">spiežot šeit</span></a></b>).</span></span></div>
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<span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Logo faili, kādus nosūtīsim, būs digitālā
formātā (lielizmēra .png ar caurspīdīgu fonu, pilnībā rediģējami .psd faili;
vektorgrafikas fails .eps formātā<span style="mso-spacerun: yes;"> </span>vienas
un/vai dažu krāsu logo versijai, krāsu kodi), ja ir nepieciešamība pēc citu
failu formātiem, to lūdzam darīt zināmu pirms darba sākšanas.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-large;"><span style="color: #45818e;">11. Solis:</span> Tālākā firmas stila elementu izstrāde</span></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2NNveYP-mQ9yXLlCKMxZ4UGS4YE2LvgpqY5KhGIuMMlls_h00WHmYsku6ogdxyErThAeJodPAebdV3oxn_dlr5hYh7k_8NCrKQBSvh4YHwVYi2ve4J0F5qAFUAEE6bqCIIMZjPFsuHEwe/s1600/11.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Firmas stila izstrāde, firmas dizains, zīmola izstrāde, logo dizains" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2NNveYP-mQ9yXLlCKMxZ4UGS4YE2LvgpqY5KhGIuMMlls_h00WHmYsku6ogdxyErThAeJodPAebdV3oxn_dlr5hYh7k_8NCrKQBSvh4YHwVYi2ve4J0F5qAFUAEE6bqCIIMZjPFsuHEwe/s1600/11.jpg" title="Firmas stila izstrāde, firmas dizains, zīmola izstrāde, logo dizains" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i><span style="font-size: xx-small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">SIA "Accent Būve" firmas stils - ieskats mūsu darbu turpinājumā, kas sekoja pēc logo izstrādes</span></span></i></span></td></tr>
</tbody></table>
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<div style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="LV">Logo dizains ir galvenais vizuālais pamats jebkādu
tālāko dizainu izstrādē. Profesionālu un kvalitatīvu web dizainu nesāk ar mājas
lapas izstrādi, vēlāk tai pielāgojot logo. Arī tas ir veiksmīgi atrisināms, bet
standartā logo ir pirmais dizaina izstrādes posms, uz kura stila, toņiem,
raksturu un kompozīciju attiecīgi tiek izveidoti visi nepieciešamie dizaini.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
<span lang="LV">Visbiežāk pēc logo izstrādes tiek pasūtīts
vizītkaršu un veidlapu dizains, web dizains un jaunas mājas lapas izstrāde,
automašīnu uzlīmju dizains, darba apģērbu formas, dažādi reklāmas materiāli
(brošūras, plakāti, flaieri), produktu foto un pilnas reklāmas kampaņas sākot
no idejas līdz vizuālam risinājumam.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
<span lang="LV">Ja klients ir gatavs un ieinteresēts turpināt
sadarbību, tad logo izstrāde ir tikai pirmais ceļa posms. Tas ir interesants un
aizraujošs process ne tikai dizaineriem, bet arī pašiem klientiem :)</span></span><br />
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="LV"><o:p><a href="http://www.urbanpicture.net/" target="_blank"><span style="color: #45818e;"><b>Ja esat ieinteresēti sadarbībā, priecāsimies radīt dizainu arī Jūsu uzņēmumam! :) www.UrbanPicture.net</b></span></a></o:p></span></span></div>
</div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
<i style="mso-bidi-font-style: normal;"><span lang="LV"></span></i></span></div>
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<i style="mso-bidi-font-style: normal;"><span lang="LV"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: x-small;">Laipns
aicinājums kolēģiem no citām grafiskā dizaina kompānijām – vēlamies atgādināt,
ka ikvienam bez mūsu atļaujas ir aizliegts kopēt, rediģēt, pārveidot, grozīt,
papildināt vai jebkādā citā veidā pārpublicēt mūsu mājas lapā vai blogā esošo
informāciju. Darbu neaizskaramību nosakām ne tikai mēs, bet arī Autortiesību
likums un Latvijas Satversmes krimināllikuma 147.,148. un 206. pants.<o:p></o:p></span></span></span></i></div>
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</div>
UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com20Latvia56.879635 24.60318899999992952.43157 14.27604049999993 61.3277 34.930337499999929tag:blogger.com,1999:blog-1778541433931552553.post-55158808186216896792015-10-24T07:23:00.000-07:002015-10-24T07:26:54.803-07:00What makes our team so happy after every project we complete?<br />
Smiling customers and positive feedbacks! That's the best way to end the week! :) Find out why this is the right place for you to get a brand new design. Don’t just take our word for it, hear what some of our past clients have to say: <a href="http://www.urbanpicture.net/hire.html">http://www.urbanpicture.net/hire.html</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.urbanpicture.net/hire.html"><img alt="Ad Agency UrbanPicture.net - logo design, brand identity, graphic design, web design" border="0" height="528" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPHDpijPs5wQXhDdTUOKXr2weHANM9HJVD-wfDO5hn514tOOBBL2SaEzdxSb1mpTWu5IW1q6z41dT3-qVNrk7G2AVH1bT6bKGj98d52397b0zj2DMA8KGtmNq7XpmPNnDmkSOv4Z8NjD7P/s640/urbanpicture_post.jpg" title="Ad Agency UrbanPicture.net - logo design, brand identity, graphic design, web design" width="640" /></a></div>
UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com3tag:blogger.com,1999:blog-1778541433931552553.post-55647517074229865542014-09-15T09:35:00.000-07:002014-09-15T09:39:32.391-07:00Check out our new design works!<h4 style="text-align: center;">
</h4>
<h4 style="text-align: center;">
__________________________________________________</h4>
<h4 style="text-align: center;">
<span class="userContent">Portfolio UPDATE: +105 NEW designs<br /> <em>Explore at ("Darbi" / "Portfolio") : </em><a href="http://www.urbanpicture.net/"><em>http://www.UrbanPicture.net</em></a></span></h4>
<div style="text-align: center;">
__________________________________________________</div>
<div style="text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.urbanpicture.net/"><img alt="http://www.urbanpicture.net" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV9OJqA0l8kkADOfPzK42NmZ1_-zWVaTP7Mtz_x1A7vWxXTFXueCZvD1UAwSXnXApNpH6TH-6m_QI_MC0e2h3jKQeK1LuMLkp-RLRyuLb44IHYK6PuVkN4DtwBH-n4wvaZZG36oFrdiPQJ/s1600/fb_post1.jpg" height="640" width="640" /></a></div>
<h4>
<span class="userContent"></span> </h4>
UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com13tag:blogger.com,1999:blog-1778541433931552553.post-54926065193282952962014-06-04T07:03:00.001-07:002014-06-04T07:07:34.799-07:00FREE High Quality Photorealistic Business Card Presentation Mock-up | Vol.3<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRCNxFC6J6dj3v-dbvTehKFqkrfODbwUuMd8JvrSk4vTzkd-kfSCCaff01fMpdrRoKPbHfLcVC2bPRHthVIk0n_kPxrV8erIEi7l123eObVpC_XFo1W1cLe0CDa28kp5XT4QszR5gPsH7h/s1600/UrbanPicture-net_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRCNxFC6J6dj3v-dbvTehKFqkrfODbwUuMd8JvrSk4vTzkd-kfSCCaff01fMpdrRoKPbHfLcVC2bPRHthVIk0n_kPxrV8erIEi7l123eObVpC_XFo1W1cLe0CDa28kp5XT4QszR5gPsH7h/s1600/UrbanPicture-net_3.jpg" /></a></div>
<strong></strong><br />
<strong>We are going to share with you our own made high quality mock-ups for free. Now and forever :)</strong><br />
<br />
<strong>RIGHTS:</strong><br />
This mock-up is free for use in both personal and commercial projects.<br />
You can modify any resources to your liking to fit into your project, we are however not legally liable for any misuse of our resources.<br />
We do not ask for you to include any attribution or link back to UrbanPicture.net, we do however appreciate if you do credit our resources or/and help spread the word about us.<br />
<br />
<strong>PROHIBITIONS:</strong><br />
You cannot however redistribute, resell, lease, license, sub-license or offer our resources to any third party. This includes uploading our resources to another websites or media-sharing tool, and offering our resources as a separate attachment from any of your work. If you do plan to include one of our resource on an item or template that will be sold on a website or marketplace, we ask of you to contact us to determine the proper use of our resource before doing so.<br />
If you would like to share one of our resource you can do so making a link to the specific resource page on UrbanPicture.net or our blog (urbanpicturenet.blogspot.com) and use our preview images. No HOTLINKING is allowed i.e. you cannot make a direct link to the download.<br />
<br />
<a href="http://files.fm/u/uyuajpf" target="_blank"><strong><span style="color: #45818e;">DOWNLOAD LINK</span></strong></a><br />
<br />
<strong>Many more free items coming soon!</strong><br />
<br />
Best Regards,<br />
The team at UrbanPicture.net :)UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com9tag:blogger.com,1999:blog-1778541433931552553.post-69099098277830929342014-04-22T03:21:00.002-07:002014-04-22T03:21:43.613-07:00FREE High Quality Photorealistic Logo Presentation Mock-up | Vol.2<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpuoszUpMyJP23RrNQ9B9dpUZGLQ_TDy4rC8yAOdy8dKBU53bgLjEcQdFX47hg1VxCAMEfpTSXbc45aBCA18UOrioaqzcbQ91dmhx7Iz2kEGDI1hKOLy1xrwM5X6mMdySo99ymDFCZd2vS/s1600/UrbanPicture-net_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpuoszUpMyJP23RrNQ9B9dpUZGLQ_TDy4rC8yAOdy8dKBU53bgLjEcQdFX47hg1VxCAMEfpTSXbc45aBCA18UOrioaqzcbQ91dmhx7Iz2kEGDI1hKOLy1xrwM5X6mMdySo99ymDFCZd2vS/s1600/UrbanPicture-net_2.jpg" /></a></div>
<strong></strong><br />
<strong>We are going to share with you our own made high quality mock-ups for free. Now and forever :)</strong><br />
<br />
<strong>RIGHTS:</strong><br />
This mock-up is free for use in both personal and commercial projects.<br />
You can modify any resources to your liking to fit into your project, we are however not legally liable for any misuse of our resources.<br />
We do not ask for you to include any attribution or link back to UrbanPicture.net, we do however appreciate if you do credit our resources or/and help spread the word about us.<br />
<br />
<strong>PROHIBITIONS:</strong><br />
You cannot however redistribute, resell, lease, license, sub-license or offer our resources to any third party. This includes uploading our resources to another websites or media-sharing tool, and offering our resources as a separate attachment from any of your work. If you do plan to include one of our resource on an item or template that will be sold on a website or marketplace, we ask of you to contact us to determine the proper use of our resource before doing so.<br />
If you would like to share one of our resource you can do so making a link to the specific resource page on UrbanPicture.net or our blog (urbanpicturenet.blogspot.com) and use our preview images. No HOTLINKING is allowed i.e. you cannot make a direct link to the download.<br />
<br />
<a href="http://files.fm/u/exysfbt" target="_blank"><strong>DOWNLOAD LINK</strong></a><br />
<br />
<strong>Many more free items coming soon!</strong><br />
<br />
Best Regards,<br />
The team at UrbanPicture.net :)UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com12tag:blogger.com,1999:blog-1778541433931552553.post-62867276359874728992014-04-15T05:01:00.001-07:002014-04-22T03:21:22.541-07:00FREE High Quality Photorealistic Logo Presentation Mock-up | Vol.1<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEievGfqX9ktSkUoPo3F58K7ZQhby7rGQYlruxL_uN1QqXOvgaS6ygURyhtTcAXbw2kYwl8pF6WniH42cflyoXm_TPyY-ptO-ARpGsh1nuCHMmorsfuqm1iAE_imhWki5zR4HS77Whp4fPt3/s1600/UrbanPicture-net_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEievGfqX9ktSkUoPo3F58K7ZQhby7rGQYlruxL_uN1QqXOvgaS6ygURyhtTcAXbw2kYwl8pF6WniH42cflyoXm_TPyY-ptO-ARpGsh1nuCHMmorsfuqm1iAE_imhWki5zR4HS77Whp4fPt3/s1600/UrbanPicture-net_1.jpg" /></a></div>
<br />
We really don't appreciate the fact that the artists and designers, that want to sell their works, for example mock-ups, get only about 1/3 of income when selling them on well known marketplaces across the Internet. Plus they're regulated by rules and it's not so easy to get the earned money out. So if someone wants to buy their works, the artist gets almost nothing, but if a person wants to get something for free it's usually in a low quality and they've left with no other choice, but to sponsor these marketplaces that feed on talented designers.<br />
<br />
<strong>So we are going to share with you our own made high quality mock-ups for free. Now and forever :)</strong><br />
<br />
<strong>RIGHTS:</strong><br />
This mock-up is free for use in both personal and commercial projects.<br />
You can modify any resources to your liking to fit into your project, we are however not legally liable for any misuse of our resources.<br />
We do not ask for you to include any attribution or link back to UrbanPicture.net, we do however appreciate if you do credit our resources or/and help spread the word about us.<br />
<br />
<strong>PROHIBITIONS:</strong><br />
You cannot however redistribute, resell, lease, license, sub-license or offer our resources to any third party. This includes uploading our resources to another websites or media-sharing tool, and offering our resources as a separate attachment from any of your work. If you do plan to include one of our resource on an item or template that will be sold on a website or marketplace, we ask of you to contact us to determine the proper use of our resource before doing so.<br />
If you would like to share one of our resource you can do so making a link to the specific resource page on UrbanPicture.net or our blog (urbanpicturenet.blogspot.com) and use our preview images. No HOTLINKING is allowed i.e. you cannot make a direct link to the download.<br />
<br />
<a href="http://files.fm/u/cnecpew" target="_blank"><strong>DOWNLOAD LINK</strong></a><br />
<br />
<strong>Many more free items coming soon!</strong><br />
<br />
Best Regards,<br />
The team at UrbanPicture.net :)UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com8tag:blogger.com,1999:blog-1778541433931552553.post-67429715574048794452014-01-19T18:09:00.001-08:002014-01-20T05:10:05.215-08:0010 Logo Fails of World Famous Companies<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6w5loRUPT33UoDXO85b5YWQdzpMlZ_t9is8otMYHJYrEbGJn5R5R4VECisSYETL8xYT-JbJm0Wvw1IdsAo8pCKE4n_USnf3j27WvyEFqOOxvhzkbASdHLxc2NUJ2UWWbEBIS_XGtosvL7/s1600/urbanpicture-net-blog2-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6w5loRUPT33UoDXO85b5YWQdzpMlZ_t9is8otMYHJYrEbGJn5R5R4VECisSYETL8xYT-JbJm0Wvw1IdsAo8pCKE4n_USnf3j27WvyEFqOOxvhzkbASdHLxc2NUJ2UWWbEBIS_XGtosvL7/s1600/urbanpicture-net-blog2-1.jpg" /></a></div>
<br />
<div style="text-align: justify;">
First of all – I’m not going to include logos based on my personal dislikes, for example “Pepsi” logo redesign for 1 million dollars, „Google” logo itself and others that I’m confident can be better for sure. Anyway many world famous companies don’t have great logos – they have huge advertising money that has made their logos well-known. But this post is going to be about actual logo and branding mistakes, which are not a question of „taste”. Before you start, take a look at my previous post: <a href="http://urbanpicturenet.blogspot.com/2013/04/perfect-best-effective-logo-design-rules-principles.html"><span style="color: #0d989c;"><em>6 Rules To Reach Effective Logo Design</em></span></a> </div>
<br />
<br />
<h2>
<span style="font-size: x-large;">1.Tommy Hilfiger – Simple Doesn’t Always Mean Versatile</span></h2>
<div style="text-align: justify;">
<em>I’m sure that just a few little upgrades can make it perfect, but right now - it is what it is. So simple, yet so many different versions to get it work for all the situations.</em></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrqTufNmZDOs6Tju3-uSmfWWhp1LFDNziC_VvZ4853RFjEBdi99-qIu4zq1237tIxJzNwL_bP2lkHRqWlODf-fUf7zky3wGMc5E3mgRBu3nBmPsgUKaJpFji7FXgISD9m9xvAmJ4NSfrQa/s1600/urbanpicture-net-blog2-2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrqTufNmZDOs6Tju3-uSmfWWhp1LFDNziC_VvZ4853RFjEBdi99-qIu4zq1237tIxJzNwL_bP2lkHRqWlODf-fUf7zky3wGMc5E3mgRBu3nBmPsgUKaJpFji7FXgISD9m9xvAmJ4NSfrQa/s1600/urbanpicture-net-blog2-2.jpg" /></a></div>
<h2>
<span style="font-size: x-large;">2. Garnier</span></h2>
<div style="text-align: justify;">
<em>I don't get it. Why they still use photography instead of professional, realistic vector illustration to get it work for any advertising situation.</em></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE2FJfDKn62nYbKGrwr2FqCJhptH-csyxtMdnnw_owjgEarLtKUUYrSe-e2AqqEm2gJm45QRb9nAM16wLjFsmnZU1h8U7Yp6b0w1TtWOUipO4PZIQQgag8hgWRYYk9RaZIDf1sJp96owfc/s1600/urbanpicture-net-blog2-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE2FJfDKn62nYbKGrwr2FqCJhptH-csyxtMdnnw_owjgEarLtKUUYrSe-e2AqqEm2gJm45QRb9nAM16wLjFsmnZU1h8U7Yp6b0w1TtWOUipO4PZIQQgag8hgWRYYk9RaZIDf1sJp96owfc/s1600/urbanpicture-net-blog2-3.jpg" /></a></div>
<h2>
<span style="font-size: x-large;"> 3. Discovery Channel</span></h2>
<div style="text-align: justify;">
<em>As you can see here: </em><a href="http://logos.wikia.com/wiki/Discovery_Channel"><em>http://logos.wikia.com/wiki/Discovery_Channel</em></a><em> from 1985-1987 and 1987-1995 they’ve included the one color versions for a preview, but there is none further once they chose the photorealistic world to be so realistic that it’s actually a real photography of an Earth. Starting from 2008 it gets a bit better, because it’s an illustration, but still it does not work in one color.</em></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikuju5jeyAKg1DtSe0zJX6GVrtTA38T-6wc_qH_quuGk7UmLsDGCjK34iXtSboeIowHaBvfW_fQLaW2gjgasfVSqKXsdWqAYyR3Sw8qEOHDOc1PXIDjrWbnXncmOUH3zu_G-v2v1dLyqkf/s1600/urbanpicture-net-blog2-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikuju5jeyAKg1DtSe0zJX6GVrtTA38T-6wc_qH_quuGk7UmLsDGCjK34iXtSboeIowHaBvfW_fQLaW2gjgasfVSqKXsdWqAYyR3Sw8qEOHDOc1PXIDjrWbnXncmOUH3zu_G-v2v1dLyqkf/s1600/urbanpicture-net-blog2-4.jpg" /></a></div>
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<span style="font-size: x-large;"> 4. FIFA</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMGKrMv5CleLXmFyIal0B06Ozn2ieDOuFbP-Wp5OGqpHBrtwReTIEelGqTjfL2RXg7XeTn2032TD3rC_RyL5_7lPCERQwxspLJSi_at-IAGctdyHputxsr6gTMaosc-P0KxJBYX5E1XaFx/s1600/urbanpicture-net-blog2-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMGKrMv5CleLXmFyIal0B06Ozn2ieDOuFbP-Wp5OGqpHBrtwReTIEelGqTjfL2RXg7XeTn2032TD3rC_RyL5_7lPCERQwxspLJSi_at-IAGctdyHputxsr6gTMaosc-P0KxJBYX5E1XaFx/s1600/urbanpicture-net-blog2-5.jpg" /></a></div>
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<span style="font-size: x-large;">5. Rama margarine</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1YWYcqnCBVzVRim6OwCuoevieji1lA9pHkfZ3aqv4JU8VaB97Tw1LF8EClYBddDl-Dm2G8ZmM3KtgWnioP68yPpMsUO3N1ITdcLaRyZu7iiwsN7TxanZVDZybW5Ic0qJc-0SO5XNx3isg/s1600/urbanpicture-net-blog2-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1YWYcqnCBVzVRim6OwCuoevieji1lA9pHkfZ3aqv4JU8VaB97Tw1LF8EClYBddDl-Dm2G8ZmM3KtgWnioP68yPpMsUO3N1ITdcLaRyZu7iiwsN7TxanZVDZybW5Ic0qJc-0SO5XNx3isg/s1600/urbanpicture-net-blog2-6.jpg" /></a></div>
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<span style="font-size: x-large;">6. Blue Print</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdkRc48pQ9Lo07rwainrjwdkq2WWX_uF6Oa9i8yVy2HNgQrDwV-S_7KMGDyCJrP08PCXcrVWPPtxh6GqWknA0Nw3y4o2otFYuKHEIPyDdjg_LyTqCYJjkx5BRIqNMnprULsTl1oEAWNQlH/s1600/urbanpicture-net-blog2-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdkRc48pQ9Lo07rwainrjwdkq2WWX_uF6Oa9i8yVy2HNgQrDwV-S_7KMGDyCJrP08PCXcrVWPPtxh6GqWknA0Nw3y4o2otFYuKHEIPyDdjg_LyTqCYJjkx5BRIqNMnprULsTl1oEAWNQlH/s1600/urbanpicture-net-blog2-7.jpg" /></a></div>
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<span style="font-size: x-large;">7. London 2012 Olympic Games</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9AtaSvNybmTSg14HwDWup0PVon-5b7aM_vpxJTXEj7Q7xL-ZWAzCe4BDlD5AYwexnTJbhOdmw356H7pOfbXPuQKPm8Mbc8w59AytYgPV1psgeojPACDyO-xvVBTwcAmutUkhlJu7aXp6/s1600/urbanpicture-net-blog2-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9AtaSvNybmTSg14HwDWup0PVon-5b7aM_vpxJTXEj7Q7xL-ZWAzCe4BDlD5AYwexnTJbhOdmw356H7pOfbXPuQKPm8Mbc8w59AytYgPV1psgeojPACDyO-xvVBTwcAmutUkhlJu7aXp6/s1600/urbanpicture-net-blog2-8.jpg" /></a></div>
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<span style="font-size: x-large;">8. NASA (logo that's known as "The Meatball")</span></h2>
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<em>NASA has also one other logo version - completely different from this, known as the "The Worm" with red typo and no symbols involved.</em></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJEuBRpg9bVtLzjfgtLZRRfPHfjQ6xqhho_Brdvjv490I8Yg-uaveMKxAWGhwx4VVWiap8aVdXjZryNbLBUyQc5QyC3qT-h5Wq9LIBLpMKbUrjrBSUuPIJdGOnYBQk2yU8TWafEYt2WFxL/s1600/urbanpicture-net-blog2-9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJEuBRpg9bVtLzjfgtLZRRfPHfjQ6xqhho_Brdvjv490I8Yg-uaveMKxAWGhwx4VVWiap8aVdXjZryNbLBUyQc5QyC3qT-h5Wq9LIBLpMKbUrjrBSUuPIJdGOnYBQk2yU8TWafEYt2WFxL/s1600/urbanpicture-net-blog2-9.jpg" /></a></div>
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<span style="font-size: x-large;">9. GAP</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZnk42CEXal2qiaRjfkYmAg-LaZWxWmViPboXg9qIQ5KG77HoWoOTF2okWXBhl24c4Rt7sLwaa65wgeCSKnodi5Ao6MMIgaubevbICpuMTU0I5xy3HFfBONf0J_-S0Th3Rjv9mkjQacQar/s1600/urbanpicture-net-blog2-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZnk42CEXal2qiaRjfkYmAg-LaZWxWmViPboXg9qIQ5KG77HoWoOTF2okWXBhl24c4Rt7sLwaa65wgeCSKnodi5Ao6MMIgaubevbICpuMTU0I5xy3HFfBONf0J_-S0Th3Rjv9mkjQacQar/s1600/urbanpicture-net-blog2-10.jpg" /></a></div>
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<span style="font-size: x-large;">10. Companies that got famous most probably of their logo</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXtHtxibeHlnAuR1WCuxjS0IstMBYN20SIMegRwie7EQfWx5raCk9ljwb0Eyh5UzaoFGEMmU8SqGRMnUD0ARLjlfEFvm5XbF2-60lK7ldVndf24txsS_tG8nRRAmAl1C4fgYfH3QVMI840/s1600/urbanpicture-net-blog2-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXtHtxibeHlnAuR1WCuxjS0IstMBYN20SIMegRwie7EQfWx5raCk9ljwb0Eyh5UzaoFGEMmU8SqGRMnUD0ARLjlfEFvm5XbF2-60lK7ldVndf24txsS_tG8nRRAmAl1C4fgYfH3QVMI840/s1600/urbanpicture-net-blog2-11.jpg" /></a></div>
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It’s completely fine and necessary to create many versions of the logo – colored for the web and print, few color version for embroidery, one color version for engravings and other needs (for more details read "<a href="http://urbanpicturenet.blogspot.com/2013/04/perfect-best-effective-logo-design-rules-principles.html" target="_blank">6 Rules To Reach Effective Logo Design</a>"). But many large companies are forced to get rid of some important details of their branding and to cut off some parts of their logo to achieve the one color version for example. Mostly, they just get rid of the logo itself and leave the typo. Of course it’s a way to solve the situation, but why it went that way if they had the chance to make it perfect at the beginning? That’s a mystery for me.</div>
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This post is my subjective opinion based on professional logo rules. You are welcome to share your own opinion or add more examples in the comment section below!</div>
UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com30tag:blogger.com,1999:blog-1778541433931552553.post-64553020762781760942013-04-15T13:39:00.000-07:002016-11-02T14:39:23.695-07:006 Rules To Reach Effective Logo Design<div class="separator" style="clear: both; text-align: justify;">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.urbanpicture.net/"><img alt="http://www.urbanpicture.net" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCW1Vdc4h83kDReuznY4Gs9_HIkHjKxfY5weSxYmVWXZ_7QiS9vROLCR9QMKq329kSVKDmdNUR8cujIvBbLQqz1zH2V2OIkLzWqfnlY-qkDH-UKmfKQkocuyb_3zOiZotxXoK1jyAX38EJ/s1600/urbanpicture-net-blog1-1.jpg" /></a></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">There are many great logos out there, some are even wonderful looking at the first glance, but <strong>only few can proudly represent all of the main and important principles of a great logo design.</strong> Why only few? It’s hard to tell, but the first answer that comes to my mind – <strong>lack of knowledge when designing a logo</strong> and it’s not just about the small or startup businesses, there are many bad examples even with worldwide known companies (<a href="http://urbanpicturenet.blogspot.com/2014/01/10-logo-fails-of-world-famous-companies.html" target="_blank">press here to read about 10 Logo Fails of World Famous Companies</a>).<br /><br /><strong>Your logo is your company’s suit</strong> or outfit that you wear when first meeting your client. Let’s put it like this - what would be your clients' first impression if you came to meet them in a cheap looking t-shirt with large, inappropriate picture on it, dirty shoes and old trousers? Maybe you’re a genius in any other way and you will not lose this client, but wouldn’t you earn a stronger trust and earn it undoubtedly faster if you came to him/her in a good looking suit, clean, white shirt and elegant tie? I bet you would, because these are <strong>the first signs that you might be a reliable and confident person with a responsible attitude.</strong></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong> </strong></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.urbanpicture.net/"><img alt="http://www.urbanpicture.net" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Xux-ZL75cpTTamqDLuCmCjWqCnAuKrZaPSuPaUvbPNsolCt2Jjd24-rLNohaEeuFDFwQgyh_2E-LrLZEga36BUzUTtDuj2ue_0RFKfajhWLZfigQ5UVweT4-80sHswG1zRPPfeehoYNR/s1600/urbanpicture-net-blog1-2.jpg" /></a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: x-large;"><strong>1.Simple</strong></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUYZLxeTIQXiPKbvCHAcNq81o7mrf39QHuPxwObtRX9m0tYT_7l29Fd8FPwpQJFM7dO21wfm9WM4yLeLAbhEurupY5Z2AdRX1p1-uYGJs9M94RnTVaIiLQ6FlGl5SPpdReJUjNCYIgP-Sq/s1600/urbanpicture-net-blog1-3.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUYZLxeTIQXiPKbvCHAcNq81o7mrf39QHuPxwObtRX9m0tYT_7l29Fd8FPwpQJFM7dO21wfm9WM4yLeLAbhEurupY5Z2AdRX1p1-uYGJs9M94RnTVaIiLQ6FlGl5SPpdReJUjNCYIgP-Sq/s1600/urbanpicture-net-blog1-3.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>The best logo will always be the simplest one!</strong> Without any unnecessary details or colors. That’s the golden rule of a great logo design, because if it’s simple, it also means<strong> it will be recognizable, memorable</strong> and most likely versatile. However, <strong>simple doesn’t mean basic or generic.</strong> Let’s take the “amazon.com” logo for an example – it’s simple and also carries the message (the logo has an arrow pointing from “a” to “z”. This signifies that they sell everything from “a” to “z”. Plus the arrow also forms a smile, meaning the shopping at amazon.com can be fun). <strong>No need to say anything more!</strong> Your logo is not a painting of a scene from a bible or a long essay where you can describe each of your thoughts and write down everything you love about your business. <strong>Simplicity is the purest form of genius, as Albert Einstein once remarked.</strong></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
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</span><u>Bad example:</u><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiReF2n048Ui3LjXVuGh-KK3N_bawpK7_TkwSUkSrwnlfIouR10YV69TPOkBmQvZ5Mxc8shUomoURPs4axni0nxq235B2O3QQ387-gVfDO92cfzXSN7KI_F9VdGRX0dpPpJVmCy0dIBDuUd/s1600/urbanpicture-net-blog1-4.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiReF2n048Ui3LjXVuGh-KK3N_bawpK7_TkwSUkSrwnlfIouR10YV69TPOkBmQvZ5Mxc8shUomoURPs4axni0nxq235B2O3QQ387-gVfDO92cfzXSN7KI_F9VdGRX0dpPpJVmCy0dIBDuUd/s1600/urbanpicture-net-blog1-4.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong><span style="font-size: x-large;"></span></strong></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong><span style="font-size: x-large;">2.Memorable</span></strong></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwUU5LJUTWnlt_0p1X1qhyAHVPNkwqSqNsJ45R4dlPPGqwYJq39FJbZPPFs5jQScwvDznr6XCC3dnJDioAfK3X1UVOCcC9p0RyU34nOXyjM1BDdkGZpX-SuSUuM4po6b2fnqifzE0cwzHa/s1600/urbanpicture-net-blog1-5.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwUU5LJUTWnlt_0p1X1qhyAHVPNkwqSqNsJ45R4dlPPGqwYJq39FJbZPPFs5jQScwvDznr6XCC3dnJDioAfK3X1UVOCcC9p0RyU34nOXyjM1BDdkGZpX-SuSUuM4po6b2fnqifzE0cwzHa/s1600/urbanpicture-net-blog1-5.jpg" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;">An effective logo design must be memorable. <strong>You have maximum time of 2 seconds for your potential clients that they will spare to look at your logo</strong> and those 2 seconds will be wasted if the logo is not simple enough to stay in mind. Imagine that you’re driving in a car or fast-walking through the city (with no time to stop by) and you notice the exact product or service that you are really interested in. Can you spot the logo and read the typography from a distance? And is it simple enough so you won’t have a trouble remembering it once you’re trying to find it the next time or when searching on the Internet later back home? Memorable logo also means that your brand will take a place in people’s memory much faster than the one that can be barely remembered. <br /><br />The given example (“Chanel” – the two chained “C” letters from the initials of the famous fashion designer Coco Chanel) can be recognized by most people because it’s already worldwide known, but I would like to believe that no one would ever have a hard time to remember this logo just by looking at it for a second.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><u>Bad example:</u><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggJkTYbbD491jQD38ytW-QADmxMlDc3aQT3ruz70_wKovSwE4Pc37kW8nZmR3ajH7vRtISSkNzXqMQsF-r0gEhNxxLlr5semQSTQO9sCf6MXbtHX98-GEB7iLfZ2xhuffrb9BWmk3tApJN/s1600/urbanpicture-net-blog1-6.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggJkTYbbD491jQD38ytW-QADmxMlDc3aQT3ruz70_wKovSwE4Pc37kW8nZmR3ajH7vRtISSkNzXqMQsF-r0gEhNxxLlr5semQSTQO9sCf6MXbtHX98-GEB7iLfZ2xhuffrb9BWmk3tApJN/s1600/urbanpicture-net-blog1-6.jpg" /></span></a><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><strong><span style="font-size: x-large;">3.Versatile</span></strong></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSOamN5MLEa4pB7KO5XhJTWo7zMJtAY9O53Wi6Yb70uHuDGtzl3crgCuVOyb4E1OdT5UWqQNXHyjmyfF32NdSbMIhNkQ0r68lnYl6PVHfZJmIbxUiNA_1KIZP89jfWT9nRRAWu2B0Uje1A/s1600/urbanpicture-net-blog1-7.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSOamN5MLEa4pB7KO5XhJTWo7zMJtAY9O53Wi6Yb70uHuDGtzl3crgCuVOyb4E1OdT5UWqQNXHyjmyfF32NdSbMIhNkQ0r68lnYl6PVHfZJmIbxUiNA_1KIZP89jfWT9nRRAWu2B0Uje1A/s1600/urbanpicture-net-blog1-7.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>The logo must work in one color!</strong> Of course the one color version most probably will differ a bit from the one that’s meant for a web or print, but it still has to be as recognizable and effective with NO changes of structure, lines, silhouette and composition, so that there’s just the color taken off and nothing else. Otherwise you will have not one, but tons of logo versions, each for the specific needs or you’ll just have to get rid of your logo and use a simple text of your company’s name. So <strong>it’s smart and vital to have a one color working logo</strong> already at the startup of your business, even if it’s just a small website at the beginning, <strong>so you won’t have any limitations on its usage and your marketing ideas in the future.</strong> </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><u>Few examples, where one color can be the only available option:</u></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><em><span style="color: #444444;"><br />• <strong>embroidery</strong> on your company’s t-shirts or any other clothing (few color version also works)<br />• <strong>engraving</strong> on a metal plate at your office doors, promotional products, leather covers for notebooks, pens, document cases, etc. <br />
• <strong>fast print situations</strong> - when emailing or faxing someone, your text or document most probably will be printed just in black. Even if it's a quality b&w, your logo can become impossible to understand after a few copies, so it's much better to use a one color logo version when faxing or mailing any regular documents.<br />• <strong>environmental laws</strong> – there are so many places around the world (almost in every city) that does not allow you to use your logo in a color version. Imagine any historical street with old buildings and beautiful architecture – how would it look like if there were no such rules? I guess something like the center of Hong Kong :) I have nothing against this city, but it’s not appropriate for all the cities and places, so you must be prepared for with it.<br />
• <strong>other situations </strong>- there are lots of other examples, so feel free to add your own thoughts or experience in the comment section below! </span></em><br /><br />If the logo has gradients, shadows or any other effects, <strong>it should also be able to work not just in one color but in a few</strong> - two, three, maybe four, it depends on the actual color tone count of it, but a good logo shouldn’t have more than 3 colors, with some exceptions (that it’s still simple and memorable).<br /><br />Also one more important thing – <strong>the logo must work in any size and place,</strong> so it can be readable and understandable both in large and small sizes, so older people wouldn’t need to look for their glasses and the logo keeps its form and silhouette when resized. So this is the point where to say - always choose function over innovation.</span></div>
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<span style="font-family: "arial";"><u>Bad example:</u></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1AWIPPpCvhGE5HW9SyxCUC8m_xcecR5RxblJxDQ1obQAioh5hUguACjx5iAZk-ieAO4XxoayyTH691401bnG8YzfNdoRD6XS79CyHEorKDGTgf9-qJFB4EMigdRY1uSkQiVpkiLY0L6DT/s1600/urbanpicture-net-blog1-8.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1AWIPPpCvhGE5HW9SyxCUC8m_xcecR5RxblJxDQ1obQAioh5hUguACjx5iAZk-ieAO4XxoayyTH691401bnG8YzfNdoRD6XS79CyHEorKDGTgf9-qJFB4EMigdRY1uSkQiVpkiLY0L6DT/s1600/urbanpicture-net-blog1-8.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><strong><span style="font-size: x-large;">4.Timeless</span></strong> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG3d_YUkJ2lO_w4Z0J5jL6StGpc1efAhAPGZbOGivLEabzGaXGYARXv9dI-ToSb6a7YDMVZs7RyeOoYPfsGHU2_yT-lisxKqlVrRE3b_c-gTIIiVzke5oe1oQKBLKOnxdfucBlrrHwOAPF/s1600/urbanpicture-net-blog1-9.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG3d_YUkJ2lO_w4Z0J5jL6StGpc1efAhAPGZbOGivLEabzGaXGYARXv9dI-ToSb6a7YDMVZs7RyeOoYPfsGHU2_yT-lisxKqlVrRE3b_c-gTIIiVzke5oe1oQKBLKOnxdfucBlrrHwOAPF/s1600/urbanpicture-net-blog1-9.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The most famous example of timeless logo (above). Did you know that the Coca Cola logo design from 1940 is almost no different from the one that we see today? While Pepsi has completely changed its design for at least 10 times. <strong>Imagine the unnecessary money and energy spent on these redesigns + all the time that was needed to get back the product in its previous position and recognition.</strong> You can see the example below:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1QPTSeGnXxfSPf-vsUd22glQEA5qZdWPF82MzA1s8-v9XSFgwYh6IKNhn5jvdv1ZKOOEx4AylrKC1OhJL0p4nG7WgG6ibSh_17pMlNSC_zFFvCMXjUqLlP_da6omfMG8G1FKq_DlxSi0_/s1600/urbanpicture-net-blog1-9i.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1QPTSeGnXxfSPf-vsUd22glQEA5qZdWPF82MzA1s8-v9XSFgwYh6IKNhn5jvdv1ZKOOEx4AylrKC1OhJL0p4nG7WgG6ibSh_17pMlNSC_zFFvCMXjUqLlP_da6omfMG8G1FKq_DlxSi0_/s1600/urbanpicture-net-blog1-9i.jpg" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Who saved the money, time and energy that could have been used in any other way if the logo was made timeless? By the way the newest Pepsi logo redesign costed $1 million.<br /><br /><strong><span style="font-size: x-large;">5.Appropriate</span></strong></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWz4seUmTXjOXXQY3PKUczVNvqnYD2d_JhX6auea1gB0J1hZFFYgLoEDnRqzVLbp8cs6KofY4Jvver5pUojiv-IlsjNwlIRxIqN-cgzJ8IUZSObdJXpumzEDg5J48Zj9xfah8NQhcnFiP/s1600/urbanpicture-net-blog1-10.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWz4seUmTXjOXXQY3PKUczVNvqnYD2d_JhX6auea1gB0J1hZFFYgLoEDnRqzVLbp8cs6KofY4Jvver5pUojiv-IlsjNwlIRxIqN-cgzJ8IUZSObdJXpumzEDg5J48Zj9xfah8NQhcnFiP/s1600/urbanpicture-net-blog1-10.jpg" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>The logo must represent your company’s purpose, values and products or services</strong> in some way, not even directly. With that said it doesn’t mean it must be a basketball ball for a sports company or a roosted chicken for a fast-food restaurant. Let’s take the “Nike” logo for an example - the logo represents the wing of the Greek Winged Goddess of Victory called Nike. She is the goddess of strength, speed, and victory. The stylized wing represents all of these three values. Plus it’s also a checkmark - the sign of a positive mark and good results.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><u>Bad example:</u><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhC-a2aKxATxyvy8cK3nSTs4OrQfY7F3Tk97Eocm1ZJm_x4fUy6l6P6gcKvV4HnAhv-eP8ew4V4ZSejQyzfadySNih0XOewG2zhBxACqbJes_TkXDlM2tODWpSMSAl84Y5QoJHnprPjINx/s1600/urbanpicture-net-blog1-11.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhC-a2aKxATxyvy8cK3nSTs4OrQfY7F3Tk97Eocm1ZJm_x4fUy6l6P6gcKvV4HnAhv-eP8ew4V4ZSejQyzfadySNih0XOewG2zhBxACqbJes_TkXDlM2tODWpSMSAl84Y5QoJHnprPjINx/s1600/urbanpicture-net-blog1-11.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-large;"><strong>6.Unique</strong></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjiK0zsHcVlJ6iofYfPwNt1vA08We7fcbkdvWX5fugZeNUnqXQp0mUeQF4giDN7MjA_f5OwPAe9qUjLqjbKMSDnwqV3CFVdA5y5vWYNyZjltk7Ora2wlaqdxqch-NT-SJxYo5a9dcoervR/s1600/urbanpicture-net-blog1-12.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjiK0zsHcVlJ6iofYfPwNt1vA08We7fcbkdvWX5fugZeNUnqXQp0mUeQF4giDN7MjA_f5OwPAe9qUjLqjbKMSDnwqV3CFVdA5y5vWYNyZjltk7Ora2wlaqdxqch-NT-SJxYo5a9dcoervR/s1600/urbanpicture-net-blog1-12.jpg" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">This is not an obligation, but if we are talking about an EFFECTIVE logo, it also must be unique in some way. Of course there are many large and worldwide known companies, that can’t be proud of some originality in their logo, unique details, hidden messages, etc., but a large company doesn’t always mean it’s something worth to learn from. <strong>Unique means your logo will be original and powerful enough to proudly rise amongst others and your competitors.</strong> Unique doesn't always mean hidden messages, negative spaces, interesting details or secret anagrams (which is all great and remarkable) - your logo can become unique even if you just tilt it up by 45° degrees and leave it as your standard horizontal logo version. If your logo carries something special, there’s more chance of getting noticed instead of getting mixed together in a large and similar mass of brands.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><u>Bad example:</u><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrn5ZquFNfel7bji0YVvpjQMGeJCIjhOg0FZW-rWj98GnEu36JIyLh-3VRlXxoypjhC3thhOPp9W5YtOq44d0gaiHMYSYhNvXpwEL4R6S9nCTwXb-d0-ZZ0LhkDL8LyGODes6kc8_UjJJE/s1600/urbanpicture-net-blog1-14.jpg"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrn5ZquFNfel7bji0YVvpjQMGeJCIjhOg0FZW-rWj98GnEu36JIyLh-3VRlXxoypjhC3thhOPp9W5YtOq44d0gaiHMYSYhNvXpwEL4R6S9nCTwXb-d0-ZZ0LhkDL8LyGODes6kc8_UjJJE/s1600/urbanpicture-net-blog1-14.jpg" /></span></a><br />
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<span style="color: #444444; font-family: "arial" , "helvetica" , sans-serif;"><em>CONCLUSION: I always say – a good logo design most often is the one that can be repeated from a mind with a pen on the corner of a notebook by anyone. Why? Because if someone can do that, it means this logo is SIMPLE, MEMORABLE and it works in ONE COLOR (that means this logo can be used with no limitations on a variety of media, embroideries, engravings etc.). Plus if someone ever had this idea to redraw a company’s logo on his own notebook, well… it’s probably an effective one :) But as mentioned above – it also must be TIMELESS, APPROPRIATE and very recommended – UNIQUE in some way. Thank you for reading! :)</em></span><u></u><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><br /><span style="font-size: large;">Author: </span></span><a href="http://www.urbanpicture.net/"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Linards Lacis, UrbanPicture.net – Logo designer, Web designer,Graphic artist</span></a><br />
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UrbanPicture.nethttp://www.blogger.com/profile/15338569560647009028noreply@blogger.com434